Start-up Pitching Series at ReThink HK 2025: Innovative Solutions in the Techstyle sector

Cintia Nunes is the General Manager and Head of Asia of The Mills Fabrica. As the innovation engine to sustainability and impact of Hong Kong conglomerate Nan Fung Group, Cintia leads the team to connect innovators in the techstyle and agrifood tech space with capital, connections, and expertise — to bring sustainability tech innovations from concept to market.

Drawing inspiration from social business principles that prioritize both profitability and purpose, she is committed to facilitating collaboration among stakeholders across the ecosystem to advance positive environmental and social impact at scale.

Before joining The Mills Fabrica, Cintia served as Chief of Strategy and Growth at Hong Kong’s largest network of social enterprises and impact ventures. She also held leadership roles at a multinational FMCG company where she formalized business strategies for over 10 brands.

My Sustainability Goals for 2025:

• More industry level cross-sectors collaborations
• Open dialogues across stakeholder groups on what works/what doesn’t
• Accessibility/transparency to capital across asset classes for impact

Audrey is the Deputy Head of Business Development at the Hong Kong Research Institute of Textiles and Apparel Limited (HKRITA). She is responsible for the commercialization and sales of the innovative technologies developed by HKRITA, driving the adoption of the technologies, especially on area of sustainability.

With years of experiences working in textiles and apparel industries, she has collaborated with international brands, retailers, no profit organizations. Audrey is dedicated to advancing the company’s portfolio and footprint globally

Samantha is a passionate sustainability advocate; with over a decade of experience in the marketing and hospitality industry. She pivoted from communications to sustainability after attaining her Masters and is now the Director of ESG, Asia Pacific for Hyatt Hotels Corporation. Samantha combines her education in marketing and sustainability, operational experience and a love for hospitality to ensure that sustainability is integrated effectively in hotels.

Louisa is the Founder of Fēnxiǎng, a peer to peer fashion rental and resale platform. She is an experienced founder with a proven track record in scaling businesses and delivering high-impact projects. She has worked with renowned fashion brands such as Vivienne Tam, Anya Hindmarch, and Joseph and sporting brands such as W Series. Louisa has served as Chief of Staff at Dun & Bradstreet and ReThink HK, as well as being on the founding team and leading marketing and growth at OPUS.

Desmond is a founder at MM Limited and pioneered an alternative leather made from paper and cotton without plastics.

He is passionate about saving the environment.

He also devotes time to charitable work particularly for Hong Kong’s underprivileged youth via sports.

My Sustainability Goals for 2025:

1. Our community still has high usage of plastics. According to Greenpeace East Asia, 97% of Hong Kong’s riverine waste is of plastic, of which more than 70% comes from food, logistics and beverage packagings. In 2021, Greenpeace found micro-plastics in Hong Kong’s countryside streams for the first time. Hence, we hope our community can reduce plastics use.
2. Hong Kong people are not the most environmentally conscious on the planet. It would nice to change this outlook.
3. We have suffered from record breaking severe black rain storms this summer; I believe climate change is the root cause and as a community we need to be more aware of environmental concerns, at the same time building climate resilient infrastructure on an as green as possible basis.

Wendy Lam is a second-generation garment entrepreneur with global startup experience across ESG, FinTech, and GreenTech sectors. She founded EzyGreenPak to address packaging waste, secured two tech patents, and was featured by SCMP and HKSTP for pioneering sustainable solutions that combine material innovation with digital ESG compliance tools.

My Sustainability Goals for 2025:

1. As responsible producer
2. Reduce plastics packaging

Rhyme Luk is the Co-Founder and COO of XyberDreams, an immersive 3D commerce platform reimagining how brands engage with customers online. A serial entrepreneur with a background in strategy, partnerships, and 3D web development, Rhyme previously built a startup that reached a $12M market cap and secured over 30 collaborations in the metaverse space. At XyberDreams, he now focuses on transforming e-commerce from flat product pages into interactive experiences, with applications across fashion, lifestyle, and techstyle. His work aims to bridge storytelling and shopping by empowering brands to create emotionally resonant, digital-first storefronts.

My Sustainability Goals for 2025:

1. Accelerate the shift from physical to digital product storytelling – enabling apparel brands to showcase their collections in immersive 3D showrooms to reduce reliance on physical samples and traditional campaigns.
2. Promote conscious consumption through experience-first design – using interactivity and education within virtual stores to help shoppers better understand product origin, materials, and environmental impact before purchasing.
3. Support local Hong Kong fashion innovation – by offering a digital-first platform for emerging designers to launch collections with lower costs and environmental footprint, while reaching global audiences.

Isaac Ma is a distinguished leader with over 20 years of expertise in global material supply chains, recognized for his transformative contributions to sustainability in the consumer goods industry. Since 2020, Isaac has dedicated his career to advancing sustainable materials, forging a strategic partnership with Switzerland-based Tide Ocean SA to deliver innovative, recycled ocean-bound plastic solutions under the #tide ocean material® brand. His work has empowered globally renowned brands to integrate high-quality, eco-friendly materials into their products, driving measurable environmental impact while maintaining commercial viability.

In 2023, Isaac founded weplastic, a Hong Kong-based initiative focused on tackling the region’s plastic waste crisis. Leveraging his deep experience in supply chain management and ocean-bound plastic recycling, weplastic transforms locally collected waste into sustainable materials for consumer goods, fostering a circular economy and promoting responsible consumption. Through community engagement, ethical sourcing, and innovative upcycling processes, Isaac’s vision is to reduce Hong Kong’s plastic pollution footprint while inspiring systemic change across industries.

At ReThink HK 2025, Isaac will share insights on scalable solutions for plastic waste, circular supply chains, and the role of localized innovation in building a resilient, sustainable future.

My Sustainability Goals for 2025:

1. Increased plastic recycling rates:
Isaac Ma aims to significantly boost Hong Kong’s plastic recycling rate, which currently lags due to heavy reliance on landfilling. By leveraging innovative technologies like those used by #tide and weplastic, he seeks to establish efficient recycling infrastructure, targeting to transforming waste into valuable materials for a circular economy.

2. Widespread adoption of sustainable materials:
ISAAC Ma envisions Hong Kong’s consumer goods sector embracing sustainable materials, such as recycled ocean-bound plastics, across industries like packaging, fashion, and electronics. Through weplastic and collaborations with global brands, Isaac hopes to drive systemic change, reducing plastic waste through recycling and promoting eco-friendly alternatives.

3. Enhanced community engagement and education:
Isaac is committed to fostering public trust and awareness about sustainable practices. He hopes to see robust community-driven initiatives, such as beach clean-ups and educational campaigns, supported by partnerships with different stakeholders to empower public and businesses to actively combat plastic waste issue.