Start-up Pitching Series at ReThink HK 2025: Innovative Solutions in the Techstyle sector

Cintia Nunes is the General Manager and Head of Asia of The Mills Fabrica. As the innovation engine to sustainability and impact of Hong Kong conglomerate Nan Fung Group, Cintia leads the team to connect innovators in the techstyle and agrifood tech space with capital, connections, and expertise — to bring sustainability tech innovations from concept to market.

Drawing inspiration from social business principles that prioritize both profitability and purpose, she is committed to facilitating collaboration among stakeholders across the ecosystem to advance positive environmental and social impact at scale.

Before joining The Mills Fabrica, Cintia served as Chief of Strategy and Growth at Hong Kong’s largest network of social enterprises and impact ventures. She also held leadership roles at a multinational FMCG company where she formalized business strategies for over 10 brands.

My Sustainability Goals for 2025:

• More industry level cross-sectors collaborations
• Open dialogues across stakeholder groups on what works/what doesn’t
• Accessibility/transparency to capital across asset classes for impact

Desmond is a founder at MM Limited and pioneered an alternative leather made from paper and cotton without plastics.

He is passionate about saving the environment.

He also devotes time to charitable work particularly for Hong Kong’s underprivileged youth via sports.

My Sustainability Goals for 2025:

1. Our community still has high usage of plastics. According to Greenpeace East Asia, 97% of Hong Kong’s riverine waste is of plastic, of which more than 70% comes from food, logistics and beverage packagings. In 2021, Greenpeace found micro-plastics in Hong Kong’s countryside streams for the first time. Hence, we hope our community can reduce plastics use.
2. Hong Kong people are not the most environmentally conscious on the planet. It would nice to change this outlook.
3. We have suffered from record breaking severe black rain storms this summer; I believe climate change is the root cause and as a community we need to be more aware of environmental concerns, at the same time building climate resilient infrastructure on an as green as possible basis.

Wendy Lam is a second-generation garment entrepreneur with global startup experience across ESG, FinTech, and GreenTech sectors. She founded EzyGreenPak to address packaging waste, secured two tech patents, and was featured by SCMP and HKSTP for pioneering sustainable solutions that combine material innovation with digital ESG compliance tools.

My Sustainability Goals for 2025:

1. As responsible producer
2. Reduce plastics packaging

Isaac Ma is a distinguished leader with over 20 years of expertise in global material supply chains, recognized for his transformative contributions to sustainability in the consumer goods industry. Since 2020, Isaac has dedicated his career to advancing sustainable materials, forging a strategic partnership with Switzerland-based Tide Ocean SA to deliver innovative, recycled ocean-bound plastic solutions under the #tide ocean material® brand. His work has empowered globally renowned brands to integrate high-quality, eco-friendly materials into their products, driving measurable environmental impact while maintaining commercial viability.

In 2023, Isaac founded weplastic, a Hong Kong-based initiative focused on tackling the region’s plastic waste crisis. Leveraging his deep experience in supply chain management and ocean-bound plastic recycling, weplastic transforms locally collected waste into sustainable materials for consumer goods, fostering a circular economy and promoting responsible consumption. Through community engagement, ethical sourcing, and innovative upcycling processes, Isaac’s vision is to reduce Hong Kong’s plastic pollution footprint while inspiring systemic change across industries.

At ReThink HK 2025, Isaac will share insights on scalable solutions for plastic waste, circular supply chains, and the role of localized innovation in building a resilient, sustainable future.

My Sustainability Goals for 2025:

1. Increased plastic recycling rates:
Isaac Ma aims to significantly boost Hong Kong’s plastic recycling rate, which currently lags due to heavy reliance on landfilling. By leveraging innovative technologies like those used by #tide and weplastic, he seeks to establish efficient recycling infrastructure, targeting to transforming waste into valuable materials for a circular economy.

2. Widespread adoption of sustainable materials:
ISAAC Ma envisions Hong Kong’s consumer goods sector embracing sustainable materials, such as recycled ocean-bound plastics, across industries like packaging, fashion, and electronics. Through weplastic and collaborations with global brands, Isaac hopes to drive systemic change, reducing plastic waste through recycling and promoting eco-friendly alternatives.

3. Enhanced community engagement and education:
Isaac is committed to fostering public trust and awareness about sustainable practices. He hopes to see robust community-driven initiatives, such as beach clean-ups and educational campaigns, supported by partnerships with different stakeholders to empower public and businesses to actively combat plastic waste issue.

Emma Yu is an award-winning designer and a leader in social innovation. She has overseen the projects since the incorporation of Dress Green in 2021, managing all aspects of the projects from sales and partnership, design, upcycling process, to manpower management. She has more than 4 years of experience working with people with disability in the sheltered workshop and elderly garment worker.

Her achievement in leading the social enterprise has made her recognized as the listee of Forbes 30 under 30 in the social impact category this year. Dress Green is also awarded the Emerging Social Enterprise Award from Fullness Social Enterprises Society (FSES) this year. Apart from her leadership, her design capability is recognized by Hong Kong Design Centre, bringing Dress Green to be selected into the Design Incubation Program. The upcycled products she designed were awarded seven design awards across the region from 2022 to 2024, including the DFA Design for Asia Award, Singapore Good Desing Award, and Hong Kong Smart Design Award. Her achievement in social impact has been recognized and reported by over 20 times by different popular media such as Forbes, ViuTV, NowTV, HOY TV, RTHK, Sing Tao, HK01, AM730, Wenweipo, Metro Broadcast, Yahoo!, and 881903 etc.

She holds Master of Art in Bilingual Corporate Communication from PolyU and Professional Diploma in Graphic Communication from HKDI.